![]() ![]() We’ll be in Zoom meetings, virtual events and sheltering indoors well into 2021. Do you think that for the next few seasons customers will prioritize the easy-to-wear items over more formal and fitted items?Ĭlean, effortless style has always been the hallmark of American dressing, and here in California, where the lifestyle is even more laid back and casual anyway - definitely! This trend towards WFH isn’t going away anytime soon. We saw different consumer behaviors during the pandemic (customers favoring products like pajamas and athleisure). If you're interested in discovering how COVID-19 has affected the way customers shop, such as in other parts of the world, like in China and Asia, and are curious about tips to focus on fundamentals when creating a retail strategy for your brand, then you can read all about it in this fascinating interview below! We sat down with her (virtually of course) to chat about consumer behaviors during the pandemic and learned of the many changes that have since occurred. ![]() Industry sectors: Luxury Apparel, Premium Denim, Activewear, Kidswear, Footwear & Accessories. Functional Specialities: Product Design & Development, Merchandising, Retail Strategy & Execution, New Market Entry and Customization, International Business Development, and Strategic Partnerships for China, Asia, and N. Gym has a track record of successfully taking brands into new markets on a global scale and is adept at both the creative and commercial components needed.She has also built and managed design, development, sourcing, and commercial teams for both international and domestic retail. Gym Tan is our July Mentor! She’s an experienced industry leader with deep operating expertise in the apparel and fashion industry.
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